United Food Brands, a leading name in the UK for household food brands, approached us to create a series of engaging video banners for their website. These banners were part of a comprehensive update across seven of their brand sites. The task was to produce short, visually appealing videos that not only made their products look irresistible but also stayed true to each brand’s identity.

Our team, composed of two videographers, a producer, and a food stylist, undertook a three-day shoot. We filmed in both a kitchen setting and various studio environments, employing a diverse range of filming techniques. Macro shots captured the fine details, while a slider introduced smooth movement, complemented by a lazy susan for dynamic spins. The centrepiece of our shoot was the RED Phantom Flex 4K camera, which allowed us to create stunning slow-motion sequences, turning ordinary food moments into extraordinary visual experiences.

The editing process was centred around crafting seven high-impact short videos, utilising techniques like speed ramps and masks to enhance the visual appeal. We also created a hero video that featured all of the brands for the United Food Brands website. Given their role as website banners, these videos were designed without audio to ensure a seamless user experience. The entire project, from shoot to final delivery, was completed in just nine working days, including five days for client feedback – a testament to our efficient turnaround.

The final videos are engaging and impactful, effectively enhancing United Food Brands’ online presence and reinforcing their status as premium providers of popular food brands. We are extremely happy with the videos and had a great time working with United Food Brands to produce them.