Motion graphics are the secret hack in taking your business to the next level. Few brands have the consistency in their content to raise eyebrows and captivate audiences. The reason motion graphics are highly rated is because even something as simple as an animated logo can be reused across all your content, giving consistency and legitimacy to your brand.
Game Changing Videos
Motion graphics can help tell a story, trigger emotive responses or even help with video structure, there really is no limit. Using motion graphics in your content can help elevate your brand, as you can have short stingers (transitions) to help pacing, lower thirds (introducing graphics) to help provide context, and animation to make your logo stand out and easily recognisable.
Our motion graphics team are highly skilled and creative, always thinking of new ways to push animation boundaries in order to get your brand looking as sleek as it can. Check our portfolio, there really is no better place in Northampton to get motion graphics.
What Are Motion Graphics?
As the name implies, motion graphics are “graphics with movement”. They combine text and a variety of design elements which are then set into motion to provide an exciting and dynamic way of visually communicating information and ideas. Motion graphics can be used for a wide range of applications, from animated explainer videos to social media content.
At Menace Media, we specialise in creating stunning motion graphics that will enhance your message and captivate your audience. Here’s how you can benefit from the motion graphics we will develop.
Visual Storytelling
Motion graphics will allow you to tell a story and convey complex ideas visually. By combining text, images and animation, we can help you create a compelling narrative that will capture the attention of your audience and deliver your message in an engaging and memorable way.
Branding
You can also use motion graphics to enhance your brand identity and make your message stand out from the crowd. Our team of talented designers can create custom graphics that will reflect your brand’s style and personality, enabling you to build better brand recognition and loyalty.
Product Demos
Motion graphics are an effective way of showcasing your products and services in action. Our motion graphics agency can create animated videos that will demonstrate the features and benefits of your products, making it easier for your audience to understand and appreciate what you are offering.
Social Media
One of the best things about motion graphics is that they are extremely shareable, so they are perfect for producing eye-catching social media content. Our video animation company can create custom graphics and animations optimised for various social media platforms, helping you expand your audience reach and increase your engagement.
Cost-Effective
Another advantage of motion graphics is that they are usually cost-effective as they require fewer resources. They can be produced more quickly, too. As a result, they are an excellent option for businesses with limited budgets and/or tight deadlines.
What we do
At Menace Media, our team offers an extensive range of motion graphics services to help businesses communicate their message effectively. As a leading motion graphics agency in Northampton, we can provide assistance in a number of areas.
Logo Animation
We can craft custom logo animations that will enhance your brand identity and make your message stand out. Our designers can also create eye-catching animations that will mirror your brand’s unique personality. Your prospects will be able to recognise your brand wherever they are in the world.
Explainer Videos
Explainer videos will allow you to convey complex ideas and information clearly and in an engaging way. Our explainer video company can create animated videos that will showcase your products, services and processes, making it easier for clients to see what you have to offer.
Animated Infographics
Infographics are a powerful way of visually communicating data and statistics, even more so if they are animated. We can craft bespoke animated infographics which will highlight vital information that your target audience can easily absorb and remember.
…and more!
Whatever your requirements, whether they involve animated typography, UI animations for your apps or website, or anything else in between, you can count on our team to deliver the results you need!
Case Studies
We’ve worked with some amazing clients ranging from local, Northamptonshire-based businesses all the way up to world-renowned universities and energy drink brands.
Below is a collection of just a few of our favourite jobs we’ve been lucky enough to be involved in.
Savoring Social Food Moments 🍝
We helped Barilla promote their new sustainable packaging by creating an animated social video showcasing the benefits. We created 3D versions of Barilla’s iconic pasta shapes and fluid animations to bring the concept of sustainability to life.
Empowering Research Through Publication 🔬
This animated explainer video highlights the struggles that researchers face when their experiments do not yield expected results, leading to feelings of failure and wasted efforts. Cambridge University Press offers a solution with their journal Experimental Results, providing a venue for publishing null, negative, novel, or replication research, giving researchers the opportunity to get credit for their work and help progress the scientific community.
Motion Graphics Case Study: Cambridge University Press
The Brief
Cambridge University Press publishes a number of academic journals. One such journal, Experimental Results, prides itself on being the place where academics publish their papers, even if they don’t fit the usual criteria. Our brief was to create an animation to explain how Experimental Results differs from other respected journals and to encourage academics to publish their papers in this journal.
Our Method
We arranged a discovery meeting to go over their ideas and to explain what they could expect from us during the process. We began by finding voice-over artists and music options whilst the script was being written by the client. Once we had the script, we began to storyboard and build the scenes over the top of the music. Once the storyboard had been approved, we started illustrating each scene, ensuring that they were ready for animation. After approval of the illustration style, we put the finishing touches to the first draft. From there, we made some amendments before arriving at the final outcome.
The Outcome
Eventually, we had an extremely sleek 90-second video showcasing in detail what Experimental Results is all about. The animation was clean and ideal for the target audience. The voice-over and sound effects also complemented the video as they tied all the elements together nicely. The client was thrilled and posted it on their website and social media platforms.
Embracing Interdisciplinary Solutions 🌎
The world is facing urgent biodiversity, climate, and health crises, which require interdisciplinary collaboration among researchers. Interdisciplinary research should not only involve different fields but integrate them in ways that reflect the contemporary world. The editors of Cambridge Prisms aim to assist researchers in achieving this level of interdisciplinary focus and co-authorship through their publication.
Who’s next… Is it you? 🎥
Whether you’re a small start-up or a large global business, we’re sure to have what you need. Our dedicated team of videographers, video editors and motion graphics wizards are at the ready to handcraft the video content that your business has been missing.
There’s no need to look any further, we’ve got you covered.
